I am sure you have heard that whenever you are looking for a new idea to "think outside the box". However, there are many advantages of "thinking inside the box" instead. Especially when it comes to building a referral based business. Drew Boyd and Jacob Goldenberg, writers for the Wall Street Journal, define "Thinking Inside The Box" as, "People are at their most innovative when they work within the constraints of what they already know." In 1983, the owners of a small cookie business sent a box of their cookies to the top radio station in Los Angeles. After trying one on the air, disc jockey Rick Dees asked his listening audience, “How would you like the most delicious fresh cookies delivered right to you?” Back at their store, orders for Snookies Cookies started ringing off the hook … and they’ve never stopped. Most people will credit the owners for thinking outside the box for their creative marketing ideas; however, I woul
In my last article, I said we would discuss the WHAM! BAM! WOMM! of networking. Next, to connecting with people, Word of Mouth Marketing (WOMM) is the most crucial part of building a business that is a referral based. Word of Mouth Marketing is a strategy in which you engage customers and get them talking about your services or products. Wommapedia.org has a great definition for Word of Mouth Marketing, Put simply, it is 'any business Marketing action that earns a customer recommendation.' Here are some tactics for implementing a successful WOMM strategy… It starts with providing excellent customer service! When you receive a referral from one of your referral partners or another connection, you have to provide a customer servicing experience that speaks for itself. When someone refers business to me, I have the mindset that I am working for my referral partner because I am an extension of them. One of the things that I tell my team when they get referrals from a