In one of my last post , I wrote about how to have the "Proper FORM" when having a 1-on-1 meeting. On top of having a genuine conversation with someone and learning about them personally and professionally, you should also ask them these two questions: Who is your ideal client - "If you could only work with one type of client in this restaurant, who would it be?" Who is your ideal referral partner - "Who is someone that is working with your clients that could be your partner and not a competitor?" I tell people, "These next two questions are the most important questions that I can ask you because this is how I am going to help your business." The reason why I ask these questions is that whenever I am meeting with someone, I am thinking, "Who can I introduce this person to?" Either during the meeting or after, I will look through my database and/or journals to see if I can find any commonalities between this person and someone el
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